Retailing today customers are no longer limited to purchasing what’s on the shelves. Whether online, in-stores, or some combination of both, retailers must deliver a consistent seamless experience to their customers.That is omnichannel retailing.

Omnichannel retailing,it is about selling products when, where and how your customers want to buy—but you can’t sell what you can’t see. The cornerstone of a successful omnichannel operation is real-time inventory visibility that provides accurate information about products in all your stores, distribution and fulfillment centers.

With real-time inventory visibility from the Impinj platform, omnichannel retailers can efficiently sell inventory distributed across all of their retail locations.